With over 3,000 home projects on their blog, these long running DIY influencers have made a veritable digital empire. One that so many millennials desire: a minimalistic life filled with fresh, ‘grammable meals, momentary pleasures, stability, and, crucially, a life that’s potable when the desire calls (The couple is currently preparing for a move to Florida). Their popularity is no doubt due in part to their lifestyle.

Image via YoungHouseLove Why we love John and Sherry Petersik You know the sort young and beautiful, having it all: a popular blog, Young House Love, two beautiful children, and more than 300,000 Instagram followers. John and Sherry Petersik, the husband and wife duo, make for a picture-perfect Instagram couple. It’s easy to see how this Richmond, Virginia couple found their massive audience. His Pinterest board is viewed half a million times each month, and his sponsored posts, product line reviews, and his longtime partner Home Depot tell of an influencer who has seamlessly integrated their passion into a trusted brand. His instructions provide clear, step-by-step directions accented with movie references and personal anecdotes.Īll this has earned him a great deal of attention. Like many successful DYI influencers, LazyGuyDIY finds a great deal of success in selling an idealized skillset-masculine handiness-and provides simple step-by-step instructions, bringing carpentry to a generation of men who don’t necessarily know their way around power tools.Īnd the end products are gorgeous- end tables, bar carts, charcuterie boards, often in vibrant hardwood, offset by pitch-black iron accents. Image via LazyGuyDIY Why we love Adam Beasley That is until he was sidelined as a spreadsheet jockey, and, feeling confined in an office, decided to do something different, launching the popular blog LazyGuyDIY, where he gives woodworking, repair and furniture building tutorials, in addition to tool reviews.

Young House Love by Sherry Petersik